McLAREN AUTOMOTIVE LAUNCHES NEW BRAND FILM ENTITLED: McLAREN 50 - COURAGE

Feb 1, 2013

 

The first of three specially commissioned short films goes live today, depicting the McLaren brand in a way never seen before as part of its 50th anniversary celebrations.

Instead of focusing on the high-tech, high-octane world of the Vodafone McLaren Mercedes Formula 1 team, or even the Group’s new Automotive division and its groundbreaking 12C and McLaren P1™, the short film sheds light on McLaren’s very human back-story – namely that of Bruce McLaren, who founded his racing team five decades ago.

Directed sensitively by Marcus Söderlund, a leading music-video maker from Sweden, the short film forms part one of the 50th anniversary trilogy following the ghost of Bruce McLaren as he retraces the scene of his crash at the Goodwood circuit in 1970 – the crash that took his life at the tragically young age of 32. Shot in Söderlund’s trademark, dreamlike state, it is accompanied by a spine-tingling Bruce McLaren monologue, ending poignantly with the words:

“…What might be seen as a tragic end was in fact a beginning. As I always said, to do something well is so worthwhile that to die trying to do it better cannot be foolhardy. Indeed, life is not measured in years alone but in achievement...”

Marcus Söderlund said: "This is Bruce McLaren's film. I love that Bruce McLaren is revisiting his crash-site, like an angel from a Frank Capra movie.  The script for this film made me shiver and I wanted to recreate that feeling. I wanted to fill the film with emotions. I am obsessed with gestures. These things that reveal who we are and the physical spaces that we inhabit. Films can change the way you look at the world by showing you how another person sees it.  This is how I imagine that Bruce McLaren looked at the world." 

Ron Dennis CBE, executive chairman, McLaren Group and McLaren Automotive, added: “McLaren’s history is long and storied, but McLaren’s legacy is harder to define – and that’s because it’s still being vividly written every day by the dedicated men and women who work at the McLaren Technology Centre.

“Bruce McLaren wrote the beginning of the story, and the legend is going to continue for many years to come. I’m only a chapter, not the book, and I want other people to come in and write their own chapters as time goes by. This is a book that’s still being written, and that, perhaps, is the greatest legacy of McLaren.”

Parts two and three of the McLaren short film trilogy will be released in due course and promoted, like part one, via www.mclaren.com and virally through the official McLaren Automotive YouTube channel - http://youtu.be/23E1m8ZxFmU - and www.facebook.com/McLarenAutomotive.

Ends

Notes to Editors:

‘McLaren 50 – Courage’ is available to view and embed from the official McLaren Automotive YouTube channel – http://youtu.be/23E1m8ZxFmU.

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site - http://www.media.mclarenautomotive.com.  

About Marcus Söderlund
Born in Bergsjon, a suburb north of Gothenburg, Marcus Söderlund graduated in film and direction from Gothenburg University in 2007 and that same year won a Kodak Cinematography Award. His music videos have since been nominated for 4 Swedish Grammy's and his promo for The Tough Alliance's "Silly Crimes" was featured on Pitchfork's list of The Top 50 Music videos of the 2000s. CEO Come with Me was also selected as a Pitchfork best video of 2010.  Marcus has gone on to work with artists like The XX, Miike Snow and Fibes, Oh Fibes. He has an ability to inject emotion into practically anything, be it a new born baby or a brick wall

About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey.

Following the company’s global launch in 2010, McLaren Automotive launched the groundbreaking 12C and 12C Spider and, in keeping with its plan to introduce a new model each year, recently unveiled the McLaren P1™ at the Paris Motor Show. The brand continues to expand, operating through a dedicated global network of retailers in every major automotive market.

McLaren Automotive Technical Partners
In the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology.  These include Akebono, AkzoNobel, ExxonMobil and Pirelli.

Designed for the track; Developed for the road
The connection between Formula 1 and road cars at McLaren is a natural process of experience, knowledge, principles and process transfer. Through the integration of 50 years of Formula 1 racing expertise and knowledge, and 20 years of heritage in producing landmark sports cars, McLaren Automotive designs, develops and builds the technologically advanced, groundbreaking and no compromise 12C and 12C Spider.

McLaren has pioneered the use of carbon fibre in vehicle production over the past 30 years, and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.

Visit www.mclarenautomotive.com for more details.

Further information

Wayne Bruce
Head of Communications and Public Relations | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429
Email: wayne.bruce@mclaren.com

Lena Siep
Global PR  Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 262038
Mobile: +44 (0)  7826 91005
Email: lena.siep@mclaren.com

Dave Eden 
Press Officer | McLaren Automotive Limited
Phone: +44 (0) 1483 262867
Mobile: +44 (0) 7500 857089
Email: dave.eden@mclaren.com   
Twitter: www.twitter.com/DaveEden   

Media website: www.media.mclarenautomotive.com

Facebook: www.facebook.com/mclarenautomotive

Twitter: www.twitter.com/McLarenAuto

You Tube: www.youtube.com/mclarenautomotivetv

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    McLaren Automotive launches new brand film entitled: McLaren 50 - Courage
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