Feb 6, 2013
With one month until all eyes in the automotive world turn to Switzerland, McLaren Automotive has confirmed that the global debut of the production-ready McLaren P1™ will be at the 83rd International Motor Show in Geneva, and taken the opportunity to give a glimpse of the, so far unseen, interior. The latest insight confirms that the McLaren P1™ will adopt a race-inspired digital dash readout, and gives further information relating to the levels of performance that can be expected with a highly-focused ‘Race’ mode.
The visuals demonstrate what the driver will see as the McLaren P1™ transitions into a fully-focussed track car. On selecting Race mode, the large double element adjustable ‘active’ rear wing extends, and the pitch of the wing alters into an optimal aerodynamic position. In Race mode the screen includes a bank of lights across the top, which illuminate green, followed by red and finally blue. These act as a shift indicator, as in a Formula 1 car.
More exact details about the McLaren P1™, and Race mode, will be unveiled as we get closer to Geneva.
Geneva press day information:
The final, production-ready McLaren P1™ will make its global debut at the 83rd International Motor Show in Geneva, and the McLaren Automotive press conference will take place at 11.15am CET (10.15am GMT), Tuesday 5 March.
The full press pack and image gallery for the McLaren P1™ will be made available via the McLaren Automotive media website – www.media.mclarenautomotive.com – shortly after this time.
Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site - http://www.media.mclarenautomotive.com.
A high quality short film of the race-inspired digital dash readout from the McLaren P1™ is available to view and embed from the official McLaren Automotive YouTube channel – http://youtu.be/dVtCuyFSO6E.
About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey.
Following the company’s global launch in 2010, McLaren Automotive launched the groundbreaking 12C and 12C Spider and, in keeping with its plan to introduce a new model each year, recently unveiled the McLaren P1™ at the Paris Motor Show. The brand continues to expand, operating through a dedicated global network of retailers in every major automotive market.
McLaren Automotive Technical Partners
In the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology. These include Akebono, AkzoNobel, ExxonMobil and Pirelli.
Designed for the track; Developed for the road
The connection between Formula 1 and road cars at McLaren is a natural process of experience, knowledge, principles and process transfer. Through the integration of 50 years of Formula 1 racing expertise and knowledge, and 20 years of heritage in producing landmark sports cars, McLaren Automotive designs, develops and builds the technologically advanced, groundbreaking and no compromise 12C and 12C Spider.
McLaren has pioneered the use of carbon fibre in vehicle production over the past 30 years, and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.
Visit www.mclarenautomotive.com for more details.
Head of Communications and Public Relations | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429
Global PR Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 262038
Mobile: +44 (0) 7826 91005
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