Feb 13, 2013
(Manama, Bahrain, 11th February) – Following its Middle East debut in Bahrain in January, stunning new photographs of the McLaren P1TM, the next generation ultimate supercar from British sports car manufacturer McLaren Automotive, have been released ahead of its arrival in the United Arab Emirates this week.
Designed with one aim in mind, to simply be the best driver’s car in the world, on road and track, the McLaren P1TM is one of the decade’s most highly anticipated cars. Inspired by Formula 1 engineering, it will offer exceptional aerodynamics, amazing performance and bespoke design for every owner. McLaren Automotive and Al Habtoor Motors’ executives are set to welcome VIP guests to its UAE unveil at the Habtoor Grand Beach Resort and Spa.
The new images of the striking design study were taken at the Bahrain International Circuit – the home of motorsport in the Middle East. Bahrain is the Middle East base for McLaren, and is also home of its majority shareholder, Mumtalakat.
McLaren Automotive Regional Director for the Middle East & Africa, Mark Harrison said: “After a successful launch in Bahrain, we are very excited to be bringing the McLaren P1™ to the United Arab Emirates, where our retail partner, Al Habtoor Motors, has confirmed huge interest in this unique car. This year marks our 50th year anniversary, so it is apt that we are gearing up to launch a car that we feel will redefine the parameters for performance, on both circuit and road. This is why we have released these unique and stunning images, taken at the BIC, a location absolutely fitting for this supercar. ”
Fans of McLaren will be able to find the full set of images at: www.facebook.com/mclarenautomotive
Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site - http://www.media.mclarenautomotive.com.
About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. In the Middle East, the company’s regional head office is located in Bahrain, home to the company’s principal shareholder, Mumtalakat. The region has a network of highly qualified and experienced McLaren retailers, located in the Kingdom’s of Bahrain and Saudi Arabia, Kuwait, Qatar and the United Arab Emirates.
Following the company’s global launch in 2010, McLaren Automotive launched the groundbreaking 12C and 12C Spider and, in keeping with its plan to introduce a new model each year, recently unveiled the McLaren P1 at the Paris Motor Show. The brand continues to expand, operating through a dedicated global network of retailers in every major automotive market.
McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology. These include Akebono, AkzoNobel, ExxonMobil, Pirelli, SAP and TAG Heuer.
Designed for the track; Developed for the road
The connection between Formula 1 and road cars at McLaren is a natural process of experience, knowledge, principles and process transfer. Through the integration of 50 years of Formula 1 racing expertise and knowledge, and 20 years of heritage in producing landmark sports cars, McLaren Automotive designs, develops and builds the technologically advanced, groundbreaking and no compromise 12C and 12C Spider.
McLaren has pioneered the use of carbon fibre in vehicle production over the past 30 years, and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.
Visit www.mclarenautomotive.com for more details.
Marketing and Public Relations Manager | McLaren Automotive Middle East and Africa
Phone: +973 1 750 2775
Mobile: +44 (0) 7899 816 872
Global PR Manager| McLaren Automotive Limited
Phone: +44 (0) 1483 262038
Mobile: +44 (0) 7826 91005
Media website: www.media.mclarenautomotive.com
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